How Moms Use Social Media

Did you know that 92% of moms active in social media are buying products as a result of a social media recommendations? Child’s Play Communications conducted the survey and I completely agree. Even though I have my blog, I am constantly reading other blogs and while I also follow other social media channels, I trust bloggers. Blog posts with pictures, video, links, pros/cons just give me a sense of how the products truly are and I find that other bloggers are usually moms too, which adds to why I read them!

Here are some of the questions from the Child’s Play Communications Survey which reached out to 1200 moms throughout social media:

• What social media platforms do moms currently favor?
• How has that changed?
• Why?
• What social media platforms are impacting purchasing decisions?
• What products are moms buying as a result of social media recommendations?

Among the study’s findings:

• Facebook, Twitter and blogs were the three most popular social media platforms among moms surveyed
• Pinterest was the platform that most moms (63 percent) tried for the first time this year
• Instagram topped the list of technologies moms (28 percent) were likely to try next
• Polyvore and Olioboard were among the new services these early adopters were exploring
• Moms are spending more time on Facebook than in the past (64 percent of moms) and less time on Twitter (33 percent)
• Of all social media platforms, blogs impacted moms’ purchasing decisions more than any other (80 percent)
• Toys were the No. 1 kids’ product purchased by moms as a result of social media recommendations

You can read more here on the article:   How Moms Are Using Social Media RIGHT NOW

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Do you agree that social media has affected how you shop?