Reformulated JOHNSON’S® Baby Brand products & Video #partner #PromiseToBaby

Disclosure:  This post is from a partnership with JOHNSON’S^® Baby Brand and The Motherhood, who sent me a box of products and compensated me for my time. Opinions, experiences and photos shared here are all my own, and I hope you enjoy them.

I have used JOHNSON’S^® Baby Brand products on my kids since they were born and my mom used them on me when I was a baby.  A few years ago I heard a remark about the products containing certain preservatives and how it wasn’t good.  It didn’t change my opinion of the brand but I know others whose mind it did change.  Well recently JOHNSON’S^® Baby Brand has reformulated their products to remove formaldehyde-releasing preservatives and reduce traces of 1,4 dioxane from all of our baby products, everywhere around the world.  Additionally for most of their improved baby products, they have removed parabens as a 2015 commitment and promise to moms.  The new formulas began rolling out globally in early 2013 and has continued to do so.  JOHNSON’S^® wants babies to be safe and mom’s don’t need another thing to worry about.  The new formula shows their commitment to moms everywhere that they will always listen.  They state the change in formula was not because of safety but rather for peace of mind for moms.

As a way to express their commitment to babies everywhere, JOHNSON’S^®  has created a video sharing their promise.  Based on a Japanese legend that folding 1,000 origami cranes will result in a wish granted and a hope fufilled, their scientists came together with their families to create an origami stork mobile to show mom that her promise is their promise too!  Just as moms makes promises to their children, JOHNSON’S^® Baby also makes promises so moms don’t have to worry about the products they use on their little ones.

Changing the JOHNSON’S^® products was their labor of love for moms and babies, just as the Japanese legend was a big labor of love.  They used storks instead of cranes to represent the delivery of babies and the hopes and promises of families.

The JOHNSON’S® Baby Family is excited to introduce you to our seven newly reformulated products:

• JOHNSON’S® Baby HEAD-TO-TOE® Wash
• JOHNSON’S® Baby Lotion
• JOHNSON’S® Baby Shampoo
• JOHNSON’S® Baby Shampoo & Conditioner for Thick and Curly Hair
• JOHNSON’S® Baby Shampoo & Conditioner for Thin and Straight Hair
• JOHNSON’S® Baby Shampoo with Calming Lavender
• JOHNSON’S® Baby Soothing Vapor Baby Bath