8 Reasons to Choose Professional Video Production

Every era brings in a change of approach – in almost every sphere of modern human life – and content video making is the one in this era in the world of marketing.

First, let’s take a look at the following facts:

• By 2021, video will consist of 80% of total internet traffic. © CISCO.
• 90%  of total surveyed people who said videos helped them making a buying and around 64% of them said they would be highly likely for a purchase after they watched a video.© Forbes.
• Video marketers receive 66% more quantifiable leads per year. © Aberdeen.
• 6 out of 10 people would rather watch online videos than television.© Google.
• 75% of all video plays are on mobile devices. © eMarketer.
• YouTube is the second most popular website after Google. © Alexa.
• 92% of users watching video on mobile will share it with others. © Wordstream.
• Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text. © Insivia.

Many more findings can be pitched supporting video production for your business. But I am going to give you some reasons instead – 8 to be precise.

Before going to the reasons, let me tell you something about what videos we are talking about first.

I am going to be real creative (!) here, just lending the definition used in Wikipedia – usually a business, company, corporation or organization creates or commissions a video content that doesn’t talk about their products or services (mostly known as corporate video);  rather it lets the viewer know about the company which delivers that service or product, and/or any particular department or core functions of the said company. These types of videos are normally posted in that company’s website and are sent out to stakeholders through social media and email marketing.

Now you know what we are discussing here, let’s get straight to the point – below I am going to give you 8 solid reasons why your business should choose Professional Video Production:

1. Creating  The Image You Want to Show – to The World

You are creating the image of your business, which will help others making their decision about your company, your products or your services. And the end result is, they will spend their hard-earned money for making you rich. Don’t you think that deserves your best preparation, care and planning? How will your business be successful if people think, after watching your video, that you run a mediocre operation?

If you create a grainy image with a shaky camera – your customers will feel the same about your business – low on quality and unreliable service. These are the perceptions that can make your business go bust.

All these negative talks mean only one thing – you need to choose a professional video production company to create the image that you know to be true, and also the world to believe.

2. You are Telling Your Story Digitally – to The World to Judge

It might feel too far-fetched an idea, but essentially you are telling the world about your life’s work. And you desperately want their judgment – and based on this judgment, either your business will thrive or it will sink into oblivion.

Will you let a quack do you’re open-heart surgery? If the answer is no, why would you choose otherwise for making a video about something through which you earn your bread and butter?

A professional video production team will have the expertise to script your story down to a feasible idea and have the necessary technological prowess to make it an enjoyable video.

3. Editing Efficiently

Editing is a complex process which renders your video coherent. An efficient video production team should have access to all the required software support and enough experiences to complete the task efficiently.

Online video editing is a very handy tool these days and your chosen team can or may use this at the last moment to add or subtract new ideas.

4.  An Out-of-The-Box Viewing of Your Business

When you have someone working for you but outside your core team, you will have someone unbiased about everything you do. Since they are also experienced in finding strengths and weaknesses of business, you might get new insights which can be invaluable – for making your core functions diverse.

In simple terms, the director responsible for directing the video might find some ideas that can add a new feature which probably will engage a new customer segment you never thought possible.

5.   Sales Conversion Gets Higher

Many studies have confirmed that an expertly made video content can boost sales – through various online platforms. And even simply adding a video on the bare minimum web page of your local store can increase conversion of sales by 80%.  

Now-a-days, you may find that even your local firm is up against competitors from other countries. So you will be grateful when you see internet providing you a level-playing field in the marketing warzone with the business behemoths, you would have no way of having otherwise.

6.   Precise Timing Within The Budget

A professional video making team knows everything about timing. Finishing your project before deadline is a must for them, because this is their trade. And they are also pretty adept in completion of the project within the budget. From the get-go, they would make sure you are upfront and clear about your demand and how and when you would want your project completed.

7.   Creation of Your Very Own Brand

Just one more fact – research shows comparing to the text and images put together, video content receives 1200% more shares. In easier terms, your expertly made video would be seen in no time. As a result, more people would learn about you through online which would never be possible, if you would have advertised using conventional channels.

8.   Reach Out to Those – Who Matter Most

Using the conventional marketing channels, it’s quite common to miss the targeted audience to spread the news – about your products or services. But when you have a professional video production outfit who earn their living by strategically targeting the right audiences and hitting them regularly – you can rest assured people will learn about you.