How can You and Businesses Benefit When You Sell Gift Cards?

Businesses can up their ante by offering unique deals to their customers in the form of gift cards or gift vouchers. Gift cards are among the most popular and most requested form of presents by people in all age groups. Gift cards are not only for the holiday season but they’re also for birthdays, baby showers, graduations, anniversaries, lawn mowing services and more! Gift cards allow the giver to let the receiver choose their kind of adventure. Consumers are not the only one who benefit from gift cards. They can be beneficial to small businesses too! Find out how businesses can benefit when they sell gift cards by checking out the rest of this post.

Why Is It A Good Idea to Sell Gift Cards for Your Business?

Everyone loves gift cards—especially avid shoppers Gift cards are not only convenient for those who are unsure what to gift their friends and loved ones on special holidays and occasions, but they also give receivers the ability to choose what they get. It also comes with an easy payment method. 

There are a lot of reasons why businesses should consider offering bulk gift cards. Plenty of businesses around the world use gift cards as some sort of marketing tool that not only helps raise awareness but increases sales. When you sell gift cards as part of your marketing mix, you not only engage with your customers but also keep them coming back.

7 Reasons to Sell Gift Cards Online

It’s easy to implement a gift card program for your business, and the best part about it is it’s affordable too.

Consider these 7 good reasons why it makes sense for you to sell gift cards:

• INCREASES SALES

Selling gift cards provide businesses the perfect opportunity to increase sales. Gift cards are not the same as coupons that take value away from the items or products you’re selling. Rather, gift cards keep customers coming back to your business. Why? Because they want to make full use of the card’s value. Research has shown that more than half of the gift cards in the market are used over multiple visits and purchases. This allows business owners to upsell more products when customers return for repeat purchases. 

• BUILD BRAND AWARENESS

Although word-of-mouth recommendations from friends and family members are highly appreciated, they only go so far—until you actually have a chance to test them out without any risk. When you sell gift cards, you give someone the opportunity to try something they might find appealing, but wouldn’t have tried otherwise if not for the gift card. 

Gift cards are basically a cheap yet effective way for you to advertise and promote your business. You can sell them in many different locations ranging from online marketplaces, convenience stores, and mobile apps. You can basically increase your potential target market this way. If you print your logo on your gift cards in an attractive way, customers will not only find it cute and appealing, but you’ll receive even more exposure and eventually increase brand awareness. 

• GAIN LOYAL CUSTOMERS

In order to gain loyal clients, you need to build personal brand connections with your customers. When Customers are more likely to continue using a company’s products and services when develop a strong connection with it. Offering gift cards is just among the many promos and deals companies provide to build customer relationship. IF you sell gift cards, give bonuses and hand out coupons for meeting certain spending benchmarks, your customers are more likely to come back to reach that spending amount quota.  

• SAFE AND LOWERS RISK OF FRAUD

Another good reason why it makes sense to sell gift cards online is because it is more secure. According to statistics, more than 31% of customers are afraid of falling victim to identity fraud. This number increases every year. A lot of people hesitate to try new retailers due to the recent surge of credit card theft and data breaches. 

When you offer gift cards, make sure you work with a company that uses the latest technology in making the. Gift cards nowadays are electronic, with the balance that is automatically updated every time you make a purchase, which significantly reduces the risk of misuse via cash-back systems.  Gift cards make customers feel more secure and can protect your business from scams and fraud. 

• ENGAGES CUSTOMERS

You may build a connection with a customer with a gift card, but hopefully it doesn’t stop there. When you sell gift cards, you open new doors to better and deeper customer engagement, and not to mention new marketing opportunities. People who buy gift cards are engaged as your brand ambassadors, while the receivers of the gift cards are engaged by having their feeling uplifted. 

• GENERATE USEFUL DATA

Besides allowing you to reach out and serve your customers better, gift cards can also help you collect useful information that can help you get a better understanding of your target market. You can link Gift cards or vouchers to online gift registries, giving your customers a way to communicate their needs and preferences, so you can serve them in the best way you can. 

• BETTER CASH FLOW

Compared to traditional marketing techniques, gift card and gift voucher programs actually do something to improve cash flow. Whereas traditional marketing approaches that have been known to generate strong ROI take time to produce actual sales, selling gift cards let you generate revenue by providing services or products.

• INCREASE HOLIDAY SALES

Holidays are the best time to gift someone you know a gift card, which is why it’s the perfect season to start offering gift cards as well! Gift cards let all sorts of businesses (big and small) catch in on the holiday spirit. Gift cards can range from salon services, lawn mowing services, gym memberships, car wash subscriptions or coffee shop drinks. Sell gift cards and make the holidays a happier and brighter one for everybody!

Other Ways People can Benefit When They Sell Gift Cards Online Instantly

Businesses are not the only ones that win when they sell gift cards. Even individuals who own unwanted gift cards or those they’ve forgotten to use can benefit from this too!

Perhaps some of us end the holiday season with a stack of gift cards left unused or we simply don’t want. Perhaps your mother gave you a gift card for a popular coffee shop chain, but you don’t like coffee? Or perhaps your Uncle Ted gave you a gift card to Dave and Buster’s, but the closest one is 90 miles from you?  Instead of letting these well-intentioned gifts go to waste, why not sell them in exchange for cash?

• Sell Gift Cards for Cash

There are plenty of places and ways you can sell gift cards for cash. Most of these places you can find online, but do understand that each of them would be a little different. Some sites work using a bidding system where they let users bid on your old gift cards, while others will buy your gift card, and resell it. 

If you’re thinking of selling your gift cards, try to take the form of payment option into consideration first.

Try to figure out how you would like to get paid. You can opt to receive cheques via mail, or paid via paypal, or swap your gift card for another gift card. 

Paypal might present you the quickest payment option, but you might find the fees a little annoying, especially if you want to maximize your payout. Checks may be good, but they take a little longer to mail out. Swapping an unwanted gift card to another gift card might be a good idea, depending on your spending habits. 

Regardless of the payment option you choose, each of them has its own pros and cons, so choose whichever fits your needs best. 

• Auction off Your Gift Cards

There are some websites that let you sell gift cards by auctioning them off. Some of these sites would even let you sell your unwanted gift cards or vouchers based on the price you want. But, one thing to remember is that you don’t get paid until the gift card is sold. 

Some auction sites give you full control over your listing. For instance, if your card doesn’t get sold within one or two days, you can adjust its price to attract more buyers. If you change your mind about selling it, you can simply take it off the list too. 

A gift card is the perfect gift to give someone not just during the holiday season, but on other special occasions as well. Businesses can a lot of benefits from offering gift cards as part of their deals. Those who are unable to use their gift cards, however, can benefit in some other way—by selling or auctioning them off. 

If you decide to sell gift cards anytime soon take a look around and find the website with the best offer. Try to check reviews on a couple or more companies before you hand your gift cards over to them.  And remember, you can purchase discounted gift cards from these sites too! You might find that information useful when you’re brainstorming gift ideas for the next holiday season.