7 Things A Great Business Website Needs

Amongst the many things a small business needs to succeed, perhaps the most significant of all is a great website. Your business’ website is your own digital space, which can be used to promote your business, increase your customer base, and plays a crucial role in defining and refining your brand’s image. 

In this piece, we’ve sought to look deeper into all the things a great business website should have, starting with… 

#1 – Great SEO

Design and esthetics will, as we will soon discuss, always be important to a website’s success, but SEO services provided by the likes of Ignite Digital are how you ensure that there are customers actually visiting your site to see your great design. A dedicated focus on SEO is now an absolute essential for any business site, so it’s definitely an area that you’ll want to focus on in seeking to ensure your company can stand out from the crowd. 

#2 – A responsive design

Viewing a non-responsive website on a mobile device is a difficult experience, and it can be difficult for users to predict how the site will behave. As a majority of people now use mobile devices to access and browse the internet, ensuring that your site is responsive and easy to use on mobile devices is highly advisable. If you’re using a best website builder like WordPress or Wix, this matter can consider a “non-problem” since they guarantee a flawless responsive design that suits for any devices.

#3 – A fast loading time

We live in an age of convenience; the days of sitting, patiently waiting for a website to load, are far behind us. Modern customers have grown used to quick browsing, and will expect a page to load almost instantaneously – or they’ll simply go elsewhere. You’ll therefore need to ensure that your business website loads very rapidly every time, so you can be sure any customer who follows a link to your site will choose to stay and learn more.

#4 – Clear contact information

There’s a lot of information that has to be included on a business website: an “about us” page, detailed information about the range of products or services you provide, your premises location, and much more. However, by far the most important of all is the contact information. Ensure that all of your company’s contact info – including social media handles – is visible on every page of your site. If you’re not sure where to start with adding your social media to your website, you could click here to take a look at some helpful tutorials that can arm you with the knowledge you need to do this. 

#5 – Testimonials from your customers

Testimonials are a big part of the experience for potential customers, and most new visitors will seek the testimonials page before deciding to place an order. You can ask your existing customers to provide testimonials directly for use on your site, provide links to third-party review sites if you prefer, or – best of all – both of these.

#6 – A blog

Blogs are an excellent way of adding regular, fresh content to your site and helping to generate organic repeat traffic in a way that static pages cannot. A blog also allows you to directly communicate with your customers and interact with them, which helps to increase overall engagement with your brand.

Including all of the above should help to ensure your business’ website meets your customers’ needs and can effectively play its part in the overall success of your business.