The legal industry can be a highly competitive one, which is why all law firms need to optimize their websites in the best possible way that separates them from the competition. Because we understand the significant impact that a law firm’s website can have on its ability to find new clients and grow more revenue, we’ve gathered a list of some of our top branding website design tips from UX design agency San Francisco, that’ll help you create a professional and engaging platform.

Make Sure Your Website Is Mobile-Friendly

Nowadays, pretty much everyone uses their smartphone or tablet to look for information online, which is why your website should be designed to match the mobile mindset of your clients. Sure, a modern design coupled with informative content can attract visitors, but as the professional marketing gurus at consultwebs.com/law-firm-website-design explain, creating a responsive website will allow you to maximize the benefits of your online branding strategies. This means that your site should resize proportionally according to the screen size of the device, it’s viewed on to allow your visitors to find whatever they’re looking for from any device without any problems.

On top of that, your website has to be fast. The last thing you want is for your visitors to leave your site in frustration because it’s taking forever to load. To prevent this from happening, be sure to test your pages’ performance using an accurate KPI measuring tool. This way, you can get a better idea of how your website works both on mobile and desktop devices and you can also see if there are any improvements to be made to improve your website’s load times.

Include Your Contact Information Everywhere

The main purpose of a law firm’s website is to attract future clients and making your contact information easily accessible can help with this task. This is why your contact details should be the easiest piece of information a visitor can find on your website. It’s not enough to just include them in the “About Us” tab; your contact info should be clearly placed on the homepage as well. You can also include them to specific pages, perhaps with varying details depending on the practice area or the lawyer.

To make your firm more accessible to a wider range of clients, give your visitors more than one channel to contact you through. Most legal websites include their phone number, e-mail, fax number, and a callback number.

List Your Services Clearly

Your visitors should be able to tell whether you provide the services they need simply by taking a quick look at your website. The longer the potential clients need to browse your website for information, the less likely they’ll be to choose your firm.

Some firms only mention the fields of the law they specialize in vaguely, thinking that this will give the impression that they’re experienced in a wide scope, when in fact, this only makes them appear less professional and credible. So, make sure that your website design highlights your strengths and advantages by clearly stating the services you offer and explaining how your firm can best help your prospective clients. This way, your visitors can immediately know whether you’ve got the necessary skills and expertise for their particular situation.

Offer Your Visitors a Great User Experience

Both the visitors and search engines prefer organized websites that offer consistent navigation throughout all the pages. For a great user experience, stick to a unified theme and tone, keep the design simple, and avoid overcrowding your pages with content or visuals. Moreover, you need to make sure that your text is always easy to read by using optimal fonts and choosing the right size and color combinations. You should also avoid having unnecessarily long paragraphs— especially on your homepage. Instead, you can use bullet points or short sentences to present the key information you want the readers to know.

Finally, for an uninterrupted user experience, keep the flashy animations, the automatically playing videos, and the popups at a minimum. While in some cases these design elements may help you generate revenue, in most cases, they merely act as inconvenient distractions. Plus, they usually don’t translate well to mobile versions which will most likely drive your visitors away.

With our tips in mind, you’ll be well on your way towards creating a website that can easily turn your visitors into clients. Besides the aforementioned suggestions, we highly recommend using a strong call to action and showcasing some client testimonials as part of your online branding efforts to create a positive image for your firm and draw the prospective clients deeper into your site.