What Business Owners Have To Consider When Running The Company Website

With the evolvement of consumer-based trade and online presence for businesses to flex their motto’s, products and services to consumers, consumers are looking online for information that will help them make smarter purchasing decisions. According to a study taken by the eCommerce Foundation, 88% of consumers will research product information before they make a purchase either online or in-store. Consumer behavior has also grown with business changes and emphasizes the importance of a website for today’s businesses.

It goes without saying that all business owners want their company to be successful in the modern marketplace, however, you’ve got to have a professional website. Today, a company website is the backbone of the business and will spend a considerable amount of time seriously contemplating how the website can affect the business trade.

But with so many websites to compete with you need to understand what you should be considering when designing yours. 

A professionally designed website will incorporate a mixture of the following:

SEO

SEO is the bread and butter for any business who is running a website. Search engine optimization is where you add in common phrases that customers search for within your online content in order to appear higher on search engine results. This is exactly what you want in order to drive traffic to your website and ultimately show that you are better than your competitors. When using SEO you need to make sure you are tracking your successes and failures so looking into SEO reporting is essential. It will allow you to both monitor and adapt your SEO strategies. 

Attractive Design

All websites should be designed to be friendly on the eyes of the consumer, using colors palettes and images that follow your brand values while also being pleasing to the eye. A well-designed professional website will have a good balance between content that is to read and load and then an attractive design. It’s a good idea to draw up some designs when you’re building your website. Make sure you make use of tools that allow you to test out different designs and gather feedback. Once you know which design interacts with customers better you can stick to it. When it comes to redesigning your website make sure your page is only offline for as long as is really necessary and do it at low traffic times. 

Simple To Navigate

Having a simple-to-navigate webpage is ideal when you create a website. You want people of all skill levels to be able to find their way around your site and find exactly what they’re looking for with ease. It shouldn’t be hard for customers to find the products, information, content, or services that they need. You don’t want them to continuously click around, they could end up leaving your site frustrated and running straight into the arms of a competitor. Keep your navigation menus simple which will enable your customers to find their way around your site in just a few moments. Consulting with someone who specializes in web design Melbourne (or someone more local to you) is important as they will be able to pick up on things you might not consider and can help you design and streamline your website.

Helpful And Relevant Content

Whether it’s product information, service details, blog posts or sales pitches you need your content on your website to be relevant, clear, informative and easy to digest. Although you need to emphasize on certain keywords in order to hit your SEO targets, you still need to make sure that it’s easy to read and suitable to all levels of education. If the content isn’t your strong point make use of outsourcing. There is an abundance of freelance workers and specialized SEO and outreach services available for you to use to help create exciting, relevant and informative content. If you choose to work with a few freelancers make sure you provide them with in-depth details about the work you expect to receive. 

Fast Load Times

There is nothing worst than going onto a website and it takes what seems like forever to load. If your site takes more than a few seconds to load then visitors might decide to leave instead of sticking around. Technology nowadays has made it so that we can see webpages at a click of a finger so having a website that doesn’t do this makes you seem as though you’re not updated with the latest technologies. One way to tackle this is to make sure you use a professional website building service, to ensure your customer’s experience is a good one. When thinking about this you also want to think about your check-out process, is it long? Then customers might be put off, especially if things aren’t loading as quickly as they expect. Remember to add cookies to your website so that their cart can store their items until the next time they visit. 

Security

Ensuring your website is safe and secure is another consideration for business owners. Your customers want to know that they’re using a safe website and any details they enter aren’t going to fall into the wrong hands. You need to use at least an SLL (secure socket layer), which adds an extra layer of security to your website and gives websites the green padlock in the search bar. You must also build up your website regularly, use anti-malware protection, and ensure that your website is compliant and has a disclosure policy. You also need to ensure you inform customers if you are using cookies and what type of data will be helpful. You can use a cookie checker to make sure you are compliant. 

Although running a company website can take time to get right, once it’s set up it’s all about management. These points should help you to get on the right track. Do you have any others that you have tried that you could share in the comments?