The Full Guide To Clothing Store Marketing

Competition is fierce at the moment. Businesses need to do everything in their power to stand out from the crowd. It is not easy. The pandemic has meant that people have become a lot more cautious about how they spend their money, and competition is stiff. If you run a retail clothing business, you will have competition online to compete with, and then you also have the competition that you receive from other stores in your local area. It can be difficult to know how to navigate this and spend your money wisely. But don’t panic, as that is what we are here to help with. With that being said, let’s take a look at some different ideas and suggestions when it comes to marketing your clothing store efficiently. We hope that this will help you to get off to a flyer with your store’s advertising efforts. 

Consistency is key – There is only one place to begin, and this is with the subject of consistency. This is where a lot of brands go wrong, and it can be confusing. Instead, you need to make sure that you have a consistent brand across the board, including both your offline and online presence. From your custom hang tags to the images you use on your social media, everything needs to sing to your brand’s tune. People should be able to look at some marketing material related to your brand and know that it is about your business right away. If you do not have a strict brand guideline in terms of the types of colors, fonts, and styles you use, you can dilute your brand image and your business won’t be very memorable. This is the last thing you want, which is why consistency is so critical. 

Think of unique ways to offer special deals and discounts – If there is one thing you can do to get your customers on board, it is to offer them a special deal. After all, everyone loves to feel like they are getting something cheap. However, the issue is that you are not going to be alone when it comes to offering special deals. This is something that all clothing stores do. Therefore, you need to think about how you can make your special offers more attractive and memorable. Think outside of the box and try to do something that no one else is. For example, Missguided recently sent out a campaign whereby they offered 50 percent off their clothes, and then the percentage was reduced every hour. This creates a sense of urgency and encourages people to buy quickly so they can get the biggest discount. This can result in a lot of impulse purchases as a consequence. 

Consider running a social media competition – In addition to the suggestions that we have mentioned so far, you may also want to consider the prospect of running a social media competition. Social media competitions are great because you will effectively get others to advertise for you. When someone enters your competition, they will need to follow your account and share your post with others. When they do this, they are effectively going to be advertising your business to all of their followers as well, and so it has a snowball impact. This is a great way to get your business out in front of a bigger audience. You can build your online presence and you will find that a lot of people hear about your clothing brand that did not before. Even if they do not end up winning the competition, they may still purchase from you. 

Start a blog – Aside from the points that we have mentioned so far, we would also recommend that you start a blog. There are many benefits associated with adding a blog to your website. A blog enables you to establish yourself as an expert in your field. You will be able to wow and delight your customers with unique information that they will not be able to find anywhere else, and this is something they will highly value. In addition to this, your blog gives you a great chance to add further SEO to your website so that you can rank higher and gain more visibility on the likes of Google search engine result pages. From adding keywords to link building, there are a lot of ways that a blog can help you to get to the top.

Prioritize shopping cart abandonment – One of the biggest issues that clothing stores have today from an online perspective is shopping cart abandonment. If you notice that people are adding items to their basket but they are not completing the purchase, you need to figure out why. Could it be that there is a bug with your checkout process? Could it be that your delivery charges are too high or that your shipping is going to take too long, so people end up aborting the purchase? Either way, it is important to get to the bottom of this so that you can rectify it and make sure that shopping cart abandonment is not a big deal for your business. 

Have a mobile presence – Having a sleek and stylish website is one thing (and it is a must). However, you also need to make sure that this website functions perfectly on mobile devices and that you have optimized it for mobile SEO. We live in a day and age whereby mobile devices are undoubtedly the most popular in terms of accessing the Internet. Therefore, if your website is slow to use or it has an endless scrolling feature, you are only going to end up causing frustration. Viewers won’t persevere. They want convenience. Instead, they will hit the back button and end up visiting one of your competitor’s websites. This is why it is critical to make sure that you invest in a responsive website that will adapt effectively to the size of the screen that it is being viewed on.

Launch an email marketing campaign – Another way that you can market your retail store effectively is with an email marketing campaign. Email can be incredibly effective but this is only the case when you craft your campaigns successfully. After all, we are sure that many of you reading this have put emails in the trash without even opening them. This happens a lot, and so you will need to make sure that your subject lines are compelling enough to make people want to click on the email and see what is inside. In terms of the email itself, it should be laid out in a simple yet effective manner. You also need to make sure there is a clear and evident call to action so that people know what to do next. Aside from this, we highly recommend that you only have one idea per email. If you try to incorporate any more than this, you can create confusion. 

As you can see, there are a lot of different methods and approaches that you can use to market your clothing store effectively. From making sure that you have a consistent brand to getting creative when it comes to your sales and special discount approach, there are plenty of tools that you can pull out of the box to give your business a competitive edge. Use the advice that we have provided above as a starting point and we are sure that you will soon start to notice a difference as time goes on.