How Your Small Business Can Get Big Contracts

You can get big contracts as a smaller business, and there are reasons for this. You see, landing a good deal isn’t about the size of your company but how well-trusted and respected your company is. From playing the tendering game to working with partners, here are some ideas.

Have Your Service Validated

Trust plays a key role in finding and keeping business. And when people can see you are verified, they will trust you more. For example, it helps to become recognized as an official player in your sector. A perfect example is anything to do with engineering, where PE stamps can inform people that your work and services are validated by official boards in your business niche. This makes your business appear more authentic, but it’s also an indicator of high-quality work.

Understand the Tender Process

When certain contracts are up for grabs, they are put on the market for business to compete with bids. This is known as tendering. It is simple in theory, but you need to understand how it works to improve the chances of landing a good contract. Some advantages in the tendering process include networking with officials, preparing a good tender document, and being open and honest about what you can offer. You never want to overpromise and underdeliver.

Get Big Contracts Through Branding

Branding is as vital as ever before because the rate of competition has grown with web access and social media. Branding is more than a logo (but that does help) and must be incorporated through everything you do in a consistent way. Good branding can potentially increase revenue by up to 33% as clients can identify with your services. This includes an authentic logo true to your service. But also your mission statement, communication and overall user experience.

Don’t Be Afraid to Partner Up

There might be a contract you know you can deliver but don’t have some of the requirements. This is where forming partnerships through networking can help. If you are willing to work with partners, you can form a group that increases the chances of a successful project. Together, you can deliver results working as a team rather than each trying to do too much alone. Partnerships are often sought after by government bodies and other community organizations.

Leverage Customer Testimonials

The power of customer reviews and testimonials can be the deciding factor when it comes to landing contracts. You can speak all day about how good your work is and the service you offer. But that is what clients expect. The real voice of how good your work is comes from the people you have previously served. You can include testimonials on your website, social media and even video interviews for a more personal touch. These are powerful assets you can’t ignore.

Summary

Having your service validated by professional bodies is a powerful way to get big contracts as a small business. Your branding can also help potential clients connect with your company, and having your past customers speak on your behalf demonstrates honesty about your service.