Energizer is introducing the new Energizer® Recharge Smart™ Charger by getting consumers involved in a video campaign to drive donations to their favorite charity. The “Kids Take Charge” video campaign asks families across the country to post a video of their child explaining the mischief they can get into when the toys that keep them occupied run out of battery power.
The top ten creative entries will receive a portion of the $10,000 donation – based on an online poll – for their charity. Parents can get inspiration from the online ad campaign, also launching today and viewable at www.Energizer.com/SmartCharge, which features kids talking about everything from having tantrums to telling family secrets, each closing with a “Try the Smart Charger….or Else” message.
The first 250 people to enter a video will receive a free Energizer® Recharge Smart™ Charger. Energizer will select ten finalists based on originality, humor and alignment with the, “Kids Take Charge or Else” theme. Consumers can help determine the amount of money each charity receives by voting for their favorite at www.Energizer.com/Smartcharge.
The funds will be allocated based on the percentage of views that each video receives. To enter, visit www.Energizer.com/Smartcharge to review rules and submit a link to an online video posting with the hashtag #SmartCharge before May 17, 2010.
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