What Will You Gain When You Lose? @ Union Station Chicago #SpecialKResolution

What Will You Gain When You Lose?

Larger-Than-Life Scale to Project Personal Gains in Union Station

What:

For many women, the start of the New Year can herald daunting thoughts of weight loss. A new Special K^® brand marketing campaign encourages women to rethink their resolutions and imagine what they will gain when they achieve weight-management goals in the New Year, rather than focus on numbers on the scale.

Rather than a number, the larger-than-life scale will provide an inspirational word or phrase that encompasses the emotional benefit of achieving a goal. Will it be new-found confidence, courage, sass, or pride in themselves and their accomplishments? People will also be able to interact with the campaign on SpecialK.com and at the Special K^® brand Facebook page. Attendees will also receive coupon books, samples of Special K^® cereal and snacks and t-shirts while supplies last.

Why: Resolutions most often focus on weight management, and the sacrifice that comes with that goal. This year, the Special K^® brand wants women to focus not on what they have to lose, but rather what they have to gain. Self-confidence, pride, a more balanced life; Special K^® wants to know what you want to gain this year.

Where:

Union Station

251 North Clinton Street

Chicago, IL 60606

When:

Tuesday, January 11, 2010

Time: 3-6 p.m. CST