Sports + Girls = Self-Confidence #LikeAGirl

I partnered with Always in exchange for sharing this post.

Did you know that according to a recent survey, seven in ten girls do not feel encouraged to play sports? With it being well-documented that girls who participate in sports report higher levels of self-confidence, it is a shame that so many girls are not encouraged to play.

When P&G’s Always realized that girls were not being supported, they new they have to do something to get girls back in the game. Always has partnered with Walmart for their “50 Teams, 50 States” program which will allow them to provide crucial resources to teams around the country and contribute to the goal of keeping girls in sports. The program aims to support one girls team in every state.

To kick off the program, Always and Walmart met with the Lady Rider junior high girls basketball team to hear about their sports expierences and empower them to keep playing. They provided equipment, uniforms and faciiliaty upgraded needed.

“The fact that Always® and Walmart® chose to support our school and spent time helping our girls has had a huge effect on their confidence already,” said Coach Towanna Scott of Hulbert Public Schools. “The backing has helped to change opinions and show people that girls in sports matter. To see the girls’ faces when they realized how much support they truly have is an experience none of us will ever forget.”

As a woman and mom of a daughter, I completely understand how important self-confidence is. I am constantly worrying about her development and feelings. I know how fragile girls can be and how tough it is out in the world as a women. I am pushing her now to try new things, understand she is beautiful inside and out and that she can do anything she puts her mind to. I love that companies like Always® and Walmart® are taking steps towards helping young girls.

Here is my little future athlete:

For more information about the #LikeAGirl movement, visit www.always.com.
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