3 Ways to Turn Your Mom Blog into a Business

As a mother, you’re always busy. Day in and day out, you’re always doing something with your kids, whether that’s changing diapers or dropping them off at soccer practice. But even in your busy days, you’ve been able to squeeze in time to write a blog about being a mother. It’s an experience that many women go through, and with each post, you’ve gotten lots of positive feedback from your mothers. Maybe you’ve even gotten comments from mothers halfway across the globe thanking you for shedding light on what it’s like to travel with kids or how you keep your marriage romantic as your family grows.

And lately, you’ve been thinking of turning your blog into a business. After all, if e-commerce gurus can sell trending products online, and freelance writers can make a living from the Internet, you can make money from writing about what it’s like to be a mother. So if you’re ready to turn your mom blog into a business, read on.

Promote Your Blog

There are a lot of things that you need to try to make the most of when it comes to improving your blog and turning it into a business. And, one of the best things that you need to think about is the best way of being able to promote the blog. It is important that you try to treat this like a professional business, and come up with some sort of marketing strategy to help take your business forward in the best possible way. This might include things like creating an amazing website, email marketing, developing business cards, and looking through the best trade show displays to help you create your own successful display. These are all some of the best things that you can do when it comes to improving your blog, and this can make a massive difference to the future of the company. Coming up with top ways of being able to improve the blog and start making money off it can make all the difference, and this is definitely something you should be thinking hard about as much as possible. Being able to promote the blog in a smart and professional way is one of the best things you can do that will make the most of this right now.

1. Create a great website

Right now, your ability to capture what it’s like to be a mother in writing has been enough to get readers already. But if you’re serious about making money from blogging, your blog needs to be on a site that looks good. The first thing you need to do is choose a dazzling name that’ll separate you from the competition: something that captures both your personality and the purpose of the blog. Once you’ve done this, buy a domain name. New domains cost about $10-$15 a year, which is a small investment considering how professional it will make your website look.

Next, think about design. Take a look at what other successful mom bloggers are doing, noting their fonts, color scheme, and layout of the sites. Don’t forget to optimize for mobile, too. These days, everyone’s on their phones, and chances are your posts are getting read by a mother waiting for her kid to finish up play practice, sitting in her car with the iPhone glowing on her face. The last thing you need is your site to load slowly or look weird because of the smaller screen. Luckily, many site builders such as Wix and Weebly, which are easy to use, will also allow you to create a mobile version of your site. Once you’ve nailed down the aesthetics of your blog, it’s time to focus on driving traffic to it. Consider utilizing startup SEO services from Sure Oak to enhance your blog’s visibility in search engines. These services can help you optimize your content and improve your blog’s ranking, making it easier for moms to discover and engage with your valuable content.

2. Research your readers

The most important thing for any blogger is to understand their audience. This is the case for any business leader, of course, but when it comes to blogging, it’s even more important: it’ll define everything, from the subjects you write about, to the tone you use, to the keywords you insert throughout the text. If you’re going to sell products on your blog (more on the money-making aspects later), this is important, too. You’ll learn what products to sell and how much to ask for them.

To get started, you need to create a buyer persona. According to SEO guru Neil Patel, a buyer persona is “a representation of your target customer’s preferences and behavior as they shop and interact with your online business. Personas help with content creation, product building, and service packaging.” With a buyer persona, you’ll understand information such as your readers’ average age, profession, hobbies, and more.

Once you know who you’re writing to, you can direct all your blog posts to that audience. You’ll also know what social media platforms to share your content on, which can be quite effective, considering that Facebook has 1.32 billion daily active users. You’ll also know what keywords to use, which is key (pun intended) to showing up first when they search your content on Google.

3. Choose an income stream

Finally, once you’ve created a beautiful blog and started posting quality content your readers will love, you can decide how to make money with your blog. There are lots of ways to do this. One of the most popular is having relevant advertisements that your readers click on when they’re interested in the product. According to Blogging Basics 101, it works like this:

“There are two popular types of ads: Cost per click (also called pay per click) ads are usually banners that you place in your content or sidebar. Each time a reader clicks on the ad, you are paid for that click. CPM Ads, or “cost per 1,000 impressions,” are ads that pay you a fixed amount of money based on how many people view your ad. Perhaps the most popular network for placing these types of ads is Google AdSense.”

Additionally, once your blog is popular enough, you can sell ad space. But there are other ways to make money. For example, you can sell ebooks on running a business as a mother, or sell products yourself. It’s never too late to start making money from blogging. 43.6 percent of bloggers started blogging as a hobby, so you’re among good company.