3 Effective Ways To Promote An Event Online

The means you choose to disseminate information about an online event can make or break all the hard work put into it. Before the pandemic, very few people and businesses saw the actual value of promoting and even holding online events. Fast forward to the second quarter of 2020, and studies indicated that about 93% of organizers had already planned to push their events online. This brings about the discussion on the best ways to promote your event virtually, no matter what type it is. 

1. Create appealing digital content to promote the event

Allowing your event to exist in a vacuum is equal to destroying it even before it happens. Nobody will know about the event you worked so hard to organize, and that is the last thing you want to happen. In other words, it will be helpful to match all your marketing efforts with the event promotion. Missing an opportunity to promote the event can mar its outcome.

An appealing content that talks about the event generates interest and a lot of buzz. Moreover, it creates an opportunity to lightly touch on other details forming the core of the event. Additionally, in putting together your content, it would be helpful to ensure that it is relevant and appeals directly to the intended audience.

If the content is packaged as a social media post, it would be necessary to avoid typos and faulty sentence construction. Things like that can take away from the buzz. Fortunately, technology makes it possible to create appealing content. For example, you can use Lucidpress’s online brochure creator to disseminate engaging digital content to promote your event.

2. Add the event’s logo to your email signature and embed a URL

As corny as this may sound, it works and, quite surprisingly, produces desirable results. All it takes is to resize the event’s name or logo, embed a link, and place it underneath your email signature. This way, everyone you send emails to will be tempted to click the addition you made to your electronic signature.

This can work well for businesses if colleagues are encouraged to do the same on their corporate emails. On the other hand, if you’re promoting the event single-handedly, it works just the same. However, you may need to send a mail blast to your email list to ensure that the intended audience receives it. Contrary to popular beliefs, promoting an event using this medium started as a trend in the early 2000s.

Unfortunately, after a few years, it lost its appeal until mid-2020, when it became a thing again. Due to the pandemic, organizers resorted to maximizing every digital channel and means to promote their events.

3. Use Google to promote your event

According to a 2019 Eventbrite research, most positive online experiences start with a web user’s search. In other words, more people rely on search engine results like Google to be informed of upcoming events. Knowing this piece of information allows you to rethink your event promotion strategies. If you decide to employ this method, it would be helpful to consider using relevant keywords connected to the event.

To conclude, what you do to promote an event online rests primarily with you and the strategies employed. Hopefully, you picked something new here to try out for your next event promotion.