Zero-In Becomes Focus-Enhancing Supplement Of Choice For Top Gamers

ROOT Wellness, a global leader in natural health solutions, is expanding its partnerships and market share in the e-gaming market. 

Following its designation as the Official Energy Supplement of Dignitas, ROOT Wellness is continuing to invest in the gaming space with a focus on Zero-In. Zero-In is a natural, cognitive enhancement supplement designed to improve focus and mental clarity without synthetic stimulants.

Through new strategic partnerships with organizations such as COPE (Coalition of Parents in eSports), Dignitas, and Rally Esports, ROOT Wellness is positioning Zero-In as a leading alternative to traditional energy drinks and stimulants in competitive gaming. 

The goal is to promote health-conscious solutions for gamers. Gamers have a wide array of synthetic stimulants to choose from. ROOT Wellness seeks to disrupt the market by providing a healthy, more effective alternative. 

Enhancing Esports Performance

Zero-In is formulated with naturally occurring ingredients such as turmeric, pine bark, velvet bean seed, and vitamin D. These ingredients are known for their cognitive and neurological benefits. 

Unlike conventional energy drinks that rely on caffeine, sugar, and synthetic B vitamins to provide short-term stimulation, Zero-In supports increased attention span, mental acuity, and dopamine production for up to 14 hours without the crash.

“Gaming is an industry built on precision, endurance, and cognitive agility,” said Clayton Thomas, Founder of ROOT Wellness. “With Zero-In, we’re offering gamers a natural way to stay sharp, focused, and at the top of their game. We believe this product is a game-changer.”

Zero-In was designed from well-proven herbs that work together to support neurotransmitter production in the gut. Velvet bean seed is often sought for its cognitive-enhancing properties. ROOT Wellness leverages these properties in its proprietary process to create a supplement that has been labeled “the best nootropic for brain fog.” 

A Healthier Gaming Community

As part of its mission to reach avid gamers, ROOT Wellness has partnered with these organizations. 

• COPE (Coalition of Parents in eSports): As a 501(c)(3) nonprofit, COPE ensures young gamers receive ethical and health-conscious support. ROOT Wellness will work closely with COPE to educate families about safe, effective, and natural performance-enhancing alternatives in esports.
• Dignitas: As an official partner of Dignitas’ League of Legends roster, ROOT Wellness is actively involved in team-wide integrations, livestream activations, and in-person events, helping players and fans experience Zero-In firsthand throughout the 2025 season.
• Rally Esports: Partnering with this 501(c)(3) Call of Duty organization, ROOT Wellness will support in-person LAN events and online tournaments, further embedding its brand within the grassroots and semi-pro esports communities.

“At ROOT, we believe in solutions that support performance without compromising health,” said Dr. Christina Rahm, Chief Scientist and Formulator at ROOT Wellness. “Esports athletes push their cognitive and physical limits daily, and our goal is to provide them with the support to perform under world-class pressure.”

Against Unhealthy Stimulants in Gaming

The gaming industry is coming under increased scrutiny regarding the use of stimulants. According to new data from Epic Research, teen visits to the emergency room for caffeine overdoses have doubled since 2017. 

As parents seek non-stimulate alternatives to offer their children, Zero-In offers a cognitive boost without the caffeine buzz. High-end gamers looking for a scientifically backed supplement that improves mental energy, focus, and sustained performance also appreciate the product. 

Esports is becoming a mainstream event, and ROOT Wellness aims to prevent young people from being attracted to the darker sides of caffeine and drug abuse, common among competitors. 

Through content collaborations, educational initiatives, and experiential activations at major esports events, ROOT Wellness is on a mission to empower players, parents, and fans with healthier choices. You can follow the latest ZeroInROOT on X.