Lands’ End has found a way for shoppers to not only get their awesome items but also feel good about contributing to homeless individuals and families across the country. For every Lands’ End FeelGoodSweater purchased, the company will donate its signature FeelGood yarn to One Heart Foundation’s Warming Families, which is a nationwide knitting charity. Lands’ End is expecting to donate thousands of pounds of yarn to the charity where volunteers plan to knit up to 25,000 hats and other items to warm the homeless and displaced.
Also, just for writing this post, a cone of FeelGood yarn will be donated, which is enough yarn to make 28 hats!
Want to learn more about knitting, look no further than this video featuring Vickie Howell, a best selling craft author and host of TV’s Knitty Gritty.
Upcoming FeelGood Twitter Party
Join Lands’ End and Vickie Howell, host of TV’s Knitty Gritty, for a Twitter Party to celebrate the kick-off the FeelGood Campaign! The party will feature more than 20 fun giveaways ranging from the FeelGood sweater and Vickie Howell’s books to Lands’ End gift cards and FeelGood yarn.
Time: 7:00 p.m. until 9:00 p.m. CST
Location: #landsend
