Did you know the fastest-growing pro-marijuana demographic is moms?
The gradual growth of this new category of users is an interesting cultural and economic trend that will have consequences for years to come. Consumers’ shifting attitude towards cannabis pushes businesses to rethink their marketing strategies and product lives and adjust their profit projections and stock prices.
To better understand why this shift is happening and what it means, it helps to first look at some of the key statistics highlighting women’s increased use of cannabis products.
Mom’s Shift in Perception
Mothers have shifted to a more positive perception of cannabis over the past decade. When we think about moms, the idea of them using marijuana is different than it was ten years ago.
Moms have been turning to marijuana for a variety of reasons. About 40% of moms who use pot do it specifically for pain relief. Another 29% use it as a sleep aid, while 20% said they used cannabis because they felt it helped with anxiety and depression.
At first glance, this seems like good news, right? Parents, trying anything that helps them keep their families intact sounds like an easy win-win situation. Unfortunately, there are many other factors at play here.
While medical marijuana is legal in many states, recreational use is still illegal in most places. It can make things difficult for parents who do not necessarily want their children to know about their new habits.
Reasons for the Change in Perspective
There are many factors at play here, but the major shift in moms’ attitudes toward marijuana probably has a lot to do with the legalization of medical cannabis. With that came a renewed interest in pot’s health benefits, which go well beyond recreational uses like getting high or alleviating stress.
Cannabidiol (CBD), for example, has been shown to alleviate menstrual pain and symptoms of menopause. It even gets marketed as an alternative treatment for ADHD. Although more research is due on CBD’s effectiveness, its growing reputation as a miracle substance influences public opinion.
In terms of how it will get used in the future, experts predict that CBD could one day become an over-the-counter medicine used by all sorts of people to treat everything from anxiety to cancer to diabetes.
Safety of Products
When it comes to the safety of products, however, not every product is safe. There are cannabis products with dangerous components and contaminants. The issue is that the cannabis industry is not regulated like other substances. So, it is difficult to know what you are getting and if it will be safe. Sites like Elevate Holistics are worth checking out, especially for beginners.
This lack of regulation has led consumers to seek certification for their products. Consumers want to know what they are buying but do not always have access to this information unless a manufacturer shares it with them.
This need for information has given rise to third-party testing companies that provide certifications for various aspects of cannabis products, including potency or pesticide-free status.
Why Is Marijuana Being Consumed Even With Its Risks?
We have all observed the common trend of moms consuming marijuana to provide comfort and relaxation for themselves. The idea that marijuana has multiple benefits, both for adults and kids, is becoming more apparent in the eyes of parents. People have been using it for years, and now, many are more open about it than ever before.
Marijuana has proven its medical benefits time and again. When used in a controlled environment, it can be very effective in reducing stress levels and alleviating pain. Marijuana is also known to increase appetite, which is beneficial if you have a child who does not eat enough or is sick and needs proper nutrition.
What Lies Ahead?
We have seen the acceptance of cannabis use increase over the past several years. It is true both for recreational purposes as well as medical ones. As research into the health benefits of marijuana continues, we can expect to see even more positive results. It will likely result in more states legalizing cannabis, especially if they see that their neighboring states are reaping financial benefits from legalization.
It is also highly likely that we will continue to see mothers using marijuana in increasing numbers. According to a report, more than 80% of mothers say that they would use marijuana if prescribed by a doctor and were legal in their state.
As this trend continues, cannabis could become a normal part of life for many families in America. That is certainly a good thing for anyone who feels that this plant has something positive to offer them.
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