ABOUT:
A study conducted by Perrigo Nutritionals shows that only 30% of moms are willing to buy store brand products for their babies; however all infant formulas made in the United States must meet FDA requirements for safety, nutrition and quality. Store brand formulas are nutritionally equivalent to similar national formula brands such as Enfamil or Similac, but cost half the price, with a savings of about $600 a year.
Here are some more statistics from the study:
- Baby-related advertisements strike an emotional chord with moms – nearly one in four feel overwhelmed (23%) and one in five feel anxious (20%) or confused (20%)
- 53% of moms admit thoughts of their baby product budget plague them on a daily basis
- 37% of moms feel guilty if they cannot afford a specific product for their babies
- Moms are willing to purchase store brand over the counter medicine for their baby (42%) and store brand pharmaceuticals (44%), but only 21% of moms are willing to buy store brand infant formula.
MY THOUGHTS:
With my first child, after breastfeeding for as long as I could, I bought only name brand products for a few months. Then I remember reading something about store brand formulas being the nutritional equivalent and I figured we’d try it out. I then became a store brand exclusive shopper when I saw how much money we were saving ($25 for name brand vs. $13 for store brand formula) and how well Aidan was growing. Between my three kids, I have used store brand versions from whatever store I was in. I love that I didn’t have to break my budget or hope for a coupon, store brand versions have always been super affordable. My favorite is probably the Target Up & Up brand because I am always at Target anyway and they have a giant canister available so it lasts longer!
I can also understand how only 30% of moms buy store brand products as I felt like a bad mom when I first started buying “generic” formula. After much research though and after comparing the formulas it is amazing how they are pretty much the same! I also trust that the FDA wouldn’t approve a store brand formula if it was not nutritious for babies. I highly recommend trying out store brand formula with your baby or even talk to your pediatrician about it. Now there are even different versions of store brand formulas just like the name brand ones.
BUY IT: Look for Perrigo Nutritionals store brand infant formulas, available at retailers, such as Walmart (Parent’s Choice), Target (Up & Up), Kroger (Comforts) and Sam’s Club (Simply Right).
WIN IT: (1) US winner will receive a Perrigo Nutritionals infant formula Prize Pack
- Perrigo Nutritionals store brand infant formula
- 8oz baby bottle
- Fleece baby blanket
- Baby bib
RAFFLECOPTER ENTRY:
Mom and More Disclosure: Prize pack, information, and giveaway have been provided by Perrigo Nutritionals through MyBlogSpark.
Lidia says
Our six month old and I are ready for formula.
shirley pebbles says
Don’t use any yet(expecting).
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Heather R says
I currently use Similac
Dianna Thomas says
The Similac Simple for right now
Amanda Hoffman says
similac
Marcia Goss says
I don’t use formula anymore, but when I did I used Similac.
KATIE KLEIN says
I tend to use Similac the most.
kate says
similac
Dana says
similiac sensitive
Skyler Hastings says
We used similac and enfamil for a long time and now we use use parents choice(usually) or up and up if we are closer to a target
Victoria Sibbett says
enfamil but i need something cheaper he eats a lot!
tracy says
Nice!
Jill says
Don’t use any right now. Would love to win for a baby shower this spring.
Valerie Taylor Mabrey says
my granddaughter is on similac
vmkids3 at msn dot com
Javine says
i breastfeed
tamar says
We use enfamil.
Tam S.
Eileen says
enfamil
Ashley Morrissey says
I plan to probably use Similac although I do not use any right now!
-Ashley Marie Morrissey
ashleymorrissey90(at)yahoo(dot)com
beth shepherd says
similac
thank you
[email protected]
susan varney says
my daughter-in-law uses simlac
Paula Tavernie says
I currently use Similac with Iron!
brandy g. says
I use Gerber Good Start
sarah says
We use Wegmans store brand and/or Enfamil
Alisha L. says
Gerber Goodstart
crystle tellerday says
simalac
corrie says
similac is only one i have used before.
Patti Hess says
Good Start/ Gerber
pattifritz2000 at yahoo dot com
thanks
Tracy Juliano says
We currently use Similac
Sarah Walker says
I currently use Similac.
Fiona N says
I use Simlac 🙂
Wendy R says
similac!
Costana Hornbaker says
none i currently breastfeed
melissa williams says
we have used the target up&up formula
Mercedes says
I haven’t started to use formula yet. But I’d like to have the opportunity to try this one