Whether you spend your days working on a sprawling Montana ranch or just wish you did, you need grooming essentials to help you stay looking and feeling your best. Men’s grooming company Wild Willies has partnered with TV sensation Yellowstone to launch a collection of grooming gift sets perfect for the holiday season — or any season.
First airing in the summer of 2018, the Yellowstone series quickly became a hit, bringing new attention to the neo-Western genre. Set in rural Montana and featuring an impressive lineup of characters, including Kevin Costner, Luke Grimes, and Kelly Reilly, the show’s fifth season began airing in November of 2024 to much acclaim.
For fans of the show, the latest collaboration with Wild Willies comes at the perfect time for the holiday gift-giving season. It provides a way to celebrate the series with effective personal care products designed for men.
Wild Willies was founded in 2016 and quickly became popular for beard care products like Beard Boost Serum and Beard Butter Beard Balm. The company’s latest launch, the Yellowstone Collection, includes variations of these products (and others) curated into handsome kits bearing the signature “Y” Yellowstone logo.
The limited edition Yellowstone collection includes three impressive kits: the robust Cowboy set, the all-over-grooming Western set, and the basic beard essentials of the Wrangler.
The first kit in the lineup, Cowboy, comes in a gifting-ready barn-shaped box and includes four iconic Wild Willies products — Beard Wash, Beard Soft, Beard Oil, and a beard brush for easy application.
The Beard Oil’s sandalwood scent is best described as rich and woodsy. It’s one of the brand’s most popular products. It is crafted to restore essential moisture and leave a man’s beard feeling soft without any greasy residue. Beard Oil is designed to be effective for a light scruff, a full-length beard, and anything in between.
Beard Wash and Beard Soft are two essentials around which Wild Willies built its brand. Both are fortified with Progro, a biotin/caffeine combo that supports healthy beard growth with energizing, refreshing effects.
Beard Soft is essentially a conditioner — it is crafted with a variety of essential oils and ingredients, including eucalyptus, lemongrass, and vitamin E oils to lock in moisture and leave the beard feeling soft and hydrated.
Like the other sets in the collection, The Cowboy comes with two bonuses showcasing the Yellowstone collaboration — a leather can cooler featuring the “Y” brand and a Yellowstone-branded bottle opener keychain.
Another collaborative product, The Western, comes in the signature barn box. It features two bars of Rugged Clean Soap (in Aspen Trail and Sunrise Ridge scents), a silicone body scrubber, and the Icon, a four-piece nail grooming set in an attractive pouch. As an added bonus, the kit also includes a Yellowstone-branded leather can cooler.
The final product in the Yellowstone collection is known as The Wrangler. The Wrangler is a gift set with a few well-chosen beard care essentials. It comes in a branded gift box and includes sandalwood-scented Beard Oil, the Wild Willies signature beard brush, and both the Yellowstone-branded leather can cooler and bottle opener keychain.
This holiday season, say goodbye to gifting uncertainty. This latest collaboration with Yellowstone is only a small part of the robust product set created by the Wild Willies brand, which invites users to “level up” their beard game with innovative solutions, including beard straighteners, precision shears, and beard growth supplies.
A man doesn’t have to live the ranching lifestyle to enjoy the Yellowstone Collection — Wild Willies notes that the sets are “For the Man With a Cowboy Soul.” Even for someone who works an office job and only sees Montana through Yellowstone binge sessions, the outdoor-inspired scents and rugged look add a burst of the wild to everyday life. It might not be the same as a cool wind rushing over Montana’s rolling plains — but it’s close.
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